Comments on: Crafting Your Irresistible Offer

By: Jacob Mcluskie

Jacob Mcluskie — Mon, 21 Dec 2009 02:38:38 +0000

Another great post!

In reply to Les. You have to bear in mind that everyone these days (myself included) offers a free session. Perhaps that is why it is not working on your marketing material. You need to offer something that none of your competitors are prepared to. Whether that be a money back guarantee or 2 free weeks or both is besides the point. If you are willing to put your money where your mouth is people will respond. Do a good job and that 2 weeks you give away for free will turn in to 2 years of income.

Thanks Bedros, your info is always helpful!

By: Josh Schlottman

Josh Schlottman — Mon, 21 Dec 2009 01:53:57 +0000

This is a post showing just how important it is to over deliver. Nowadays it's really easy to over promise and under deliver but the real champs under promise and over deliver everyday for the clients and prospects.

By: Temecula Personal Trainer

Temecula Personal Trainer — Sun, 20 Dec 2009 01:12:50 +0000

Great post Bedros. Giving away a few sessions of training to obtain a client will almost always have a better ROI than buying expensive ads.

By: Ben at Train For Top Dollar

Ben at Train For Top Dollar — Sat, 19 Dec 2009 15:26:52 +0000

My "irresistible offers" started to get even more irresistible when I began splitting EVERYBODY into a sublist. Makes for highly, highly, highly qualified audiences…you don't want your "six pack" people getting your "learn to swim better" posts.

By: Steven Loder

Steven Loder — Sat, 19 Dec 2009 13:17:01 +0000

Hi Bedros,

As always, another killer post. I was very impressed with member JJ Robertson's post. I am also planning on going 100% with my training/nutrition biz. Do you have any suggestions on how I can get EFT setup? Any tips on this would be greatly apprecaited, Thanks Bedros!

Coach Steve Loder

By: Rafael Moret

Rafael Moret — Fri, 18 Dec 2009 23:43:43 +0000

Wow…Thanks Bedros..I read it last night! I got to tell you, a lot of my success this year has come from tips from you and Steve and all the info you provide.

A few weeks ago things started going SOUTH, for lack of a better word, and I was even ready to maybe turn in the bag. But after reading the Club 33 post last week..I said no way!

In my area (South Florida) over delivering is easy, cause no one is doing it…Yes I'll be giving away the kitchen!

Thanks, Rafael

By: Aja Davis

Aja Davis — Fri, 18 Dec 2009 22:50:56 +0000

I love the kitten.

By: Brandon Campbell

Brandon Campbell — Fri, 18 Dec 2009 21:01:32 +0000

Great stuff Bedros! Thanks for breaking it down so simply! You are the man!

By: Shawna Kaminski

Shawna Kaminski — Fri, 18 Dec 2009 20:22:28 +0000

I found a 100% money back guarantee to be a great motivator too. If people see that you stand behind what you have to offer, they have nothing to lose. Thanks for the other tips too B, always top notch!

By: Dee

Dee — Fri, 18 Dec 2009 19:47:20 +0000

Bedros, I can say with confidence that this does work. I ran a non-traditional campaign this Wed "16 classes for $16", by this Fri morning, 49 people bought-it. If you don't believe me go to weeklyplus.com/denver (this will expire by 12/22) and scroll down until you see W8trainher Fitness.

I started as an independent trainer just this summer, started the bootcamp only this month (with this offer). Now I have a waiting list. My phone and email have been off the hook and it feels good. Like Tony said, the hardest part is getting them in the door. And when they get in, my plan is to offer them a recurring discount like Sam did, just for being my human billboards. Then of course insert the plastic gift card referral program. Thanks Steve! It's all about being creative and willing to invest in yourself. I know the money will come.

2010 is going to be an awesome year! Thanks Bedros & Steve. And thanks to all of the seasoned trainers/business owners who are willing to share their stories. These help a lot.