It's all about the marketing! I have finally learnt this from Bedros.

If people don't want your service it's not about the money it's just that what you presented was not worth while to them.

http://www.reclaimyourbody.com.au

correct?

Also, are you a fan of changing the monthly payments should someone not hit 17 sessions per month lets say, or do you just inform them of the "rollover" rule but urge them to be committed and use up those sessions WITHIN THE SAME MONTH even if the per week sessions vary slightly? when you start rolling over from month to month I feel that would get tricky.

What I mean is you really cant change the payments to lower if they dont use their "pre-paid for" sessions within the month because they are getting a discount based on committing to a certain number of sessions per month – agree?

thanks for being accessible and buying your stuff was the smartest thing i have done for my business in 10 years. really great info

And it's all obvious too – the malls are still packed, the clubs are still selling bottle service, my girl just bought a $16oo Chanel bracelet….all things that are not 'necessary'.

Btw Josh – protein farts are horrible. They stay embedded in your carseat FOREVER it seems.

In that example above Steve Hochman’s method makes total sense and that’s why I like it.

In my PT Business Course (http://www.TheArtOfSellingFitness.com) I tell you to look at a year as 48 weeks because you're NOT selling "times per week"
instead I teach you to sell a total number of sessions; for example: 48 sessions = 1 x week, 96 sessions for twice a week, 144 for 3 times a week, and 192 for 4 times a week.

Essentially you're selling the client a block of session that they will use up over a period of 12 month at a predetermined number of sessions per week.

And because some months have five weeks in them – that is why I teach you to take first and last month down upon making the sale so that YOU are always ahead.

Josh Carter uses a hybrid version of what Hochman and I do. That's the cool thing about it… once you "GET IT" you can tweak and change the system to fit your specific business needs.

Bedros

i would like to ask a few questions that have not gotten answered on another post – i know u r busy but this a big one

1. most importantly – i got on eft now. I realize that that in your book you assume that if someone trains 3 times per week to keep it simple – thats 12 sessions a month but…

we know there are 52 weeks in a year so we turn to steve hocmans method of 52 weeks in a year and divide by 12 to get the right number so trainers dont end up short a months pay but…

in a recent post of yours where you show josh carter holding up his contract he does i assume a third method. his client signed up for 4 sessions per week at 55 bucks and he arrived at 935 per month.

he obviously doesnt do 4 sessions per week x 4 method because that equals 880

he obviously doesnt do hochmans method of # of sessions in a week x price per session x 52 / 12 because that is 953 (unless he accidently messed up)… his total figure was 935

eventhough this method has never been discussed on this blog, what i think he did to arrive at 935 is do this so please correct me if i am wrong

# of sessions per week(4)x # of weeks in a year(52) = 208 sessions in a year.

i think he then took 208(number of sessions in a year) and divided by 12, which got him 17.33 sessions per month. I assume he dropped the decimals and charged based on 17 sessions per month average which would get him the 935 total per month total he came up with(as you can see in the picture). I think you lose a little money with this formula so please give me your thoughts

Great post mate really nips the economy excuses in the ass.

Its really a mindset that so many trainers I see fall into. At my gym now the word among some is… how the hell can we expect to sell 60 grand in training this month? Don't they know we're in a Recession. People are not buying…

Which is horse shit… funny thing is those people also have crap marketing and do bugger all about it. If they took Whining and made it a marketing tactic (and it actually worked) theyd sell 100k per month.

Awesome stuff and thanks Josh

FBS here we come…

Woooooo!

Adam Toohey

The point is to make sure they know you have it.

I've really stepped up my face to face networking and have landed some major deals. I love to build relationships with decision-makers and watch as they open the door for me. I make it all about helping them and in that they discover what they want.

Then I deliver.

Get out there and get people to know who you are and what you do. You can only do so much behind the damn computer. Be real-get out and shake hands (don't let the SWINE flu scare you).

Good shit Josh!

Donovan "DFitnessguy" Owens