Some great info on tshirts and the power of the pen!! that made me laugth. Very true!!!!

I have a quick question. I have just started a weekly boot camp. My question is not all people can start at the begining due to other commitments. Is it ok to let people join in on the the second or third week?? Telling them to wait for the next camp is nuts!! should I lower the cost due to this or charge the same fee?? People tell me I cannot make the third session???? Getting people to commit where I am is very difficult due to area, nature of the people here. So far Im doing pretty well……..and climbing! This is my second camp.

Does anyone else have this concern??

Thanks in advance.

So I am averaging about 1 phone call or email a day.

Right now I am currently running a 6am class.

Basically i feel I am getting good interest (could be better obviously) but am not converting.

I am not sure what the problem might be…. Typically I either get a call or email asking price.

Below I have pasted an email that I receieved as well as my response back.

Please help me figure out what to change to get more of these emails and phone calls to even convert to free trials. I typically invite everybody that I talk to on the phone to just register for the free trial to "secure" there spot in camp.

I have really had only 3 things being said about not starting right now
1. Money
2. talk to spouse
3. or "cant make it that early"

I always try and get the persons phone number to call them directly to talk to them, I also try and invite them in to "try out" camp as well.

Here is a typical email I recieve…

Potential client–

Where is it located? What is the cost? How many days per week?

Thanks

My response(typically within less than an hour)-

thank you for the email,

We are located at (address of camp).

We currently run camps every monday, wednesday and friday morning's at 6am

We have 3 different options depending on how often you can make it and also what you are looking to accomplish.

What is your goals and how often do you then you would be able to make it then I can tell you what program would be best for you. Generally though almost everybody goes with our rapids results program which gets you unlimited sessions, meal plan and a bunch of other great stuff to really help you achieve your goals for only $199 a month.

Stop's are limited so please email me back with your goals and how often you would be able to come and I can tell you exactly what program would be best for you.

If you have anymore questions feel free to call me directly at ###-###-#### or email me back at #########@gmail.com

Look forward to seeing you at camp.
——————————————

I also get a few emails every couple of weeks asking about my student discounts in which I offer a 35% discount if they are students… This also is not converting these people.

What do you guys think I need to change or do differently.

Please also tell me how you go about converting calls as well as emails to get them into your class.

Id really love to know what you guys think and do to get your prospects to come in.

Thanks all.

The most important part of this post is "Keep it Simple". I tell all my trainers to use the KISS method. (KEEP IT SIMPLE STUPID). Most trainers think they should come up with cool new moves, but the truth of the matter is that 90% of the people that we are working with think that the simple stuff like push ups and body squats are though,new and exciting to them. If you ask any boot camper or client after the workout to list all the exercises they did and how many set and rep, they wont be able tell you because they are tired sweating and trying to go home. They don't care as long as they had a kick ass workout and they always equate sweating with working out hard. Have a great weekend.

Thanks again,

Nikol Klein

Nothing like a little back to basics "how to" in the midst of of the marketing and referrals posts.

I've been training groups for awhile and learned some new trick here.

Thanks!
Aron