It’s a New Year and now more than ever, people are motivated to get in shape and lose the flab. Thousands of prospects are searching for YOUR solution.
What are you going to do to help them find you?
When one of my mentorship clients demonstrated her five-minute abdominal routine on a local TV station last year, she got 73 emails from prospects within the first hour alone (and she received dozens more within the following few days).
In fact she’s still reaping the benefits from that appearance, by running the video on her website and YouTube – a great way to boost her credibility with prospects.
The best part is she didn’t pay a penny for the airtime – which would have cost her thousands if she did, and that single appearance on TV almost instantly positioned her as the local fitness expert in her community.
The “magic” of TV is truly amazing. When your clients see you on TV you instantly become THE “expert”, even a local celebrity. It’s the instant credibility booster.
Here are Four Tips for Getting Yourself on TV (or print and radio):
1. Tie-in with something timely or in the news.
Your “pitch” should be interesting and have that human interest factor.
Another mentorship client of mine runs a fitness bootcamp in Huntington Beach, CA. Every year for Mother’s day she offers a one day “Mom and Me” fitness bootcamp for only $25 and markets it as a great way to spend a day with mom.
But there’s more to her story.
She donates all of the proceeds from that day to the breast cancer “Find a Cure Fund”, and like clockwork, the local media picks up the story every year. It’s timely, has human interest, serves a great cause, and boy does it do wonders for her business.
2. Tell viewers something they don’t already know.
You’ve got to keep it fresh and be interesting. Find a new angle.
Ask yourself this question: Why should the producers choose me and not my competitor? Do you have a unique diet philosophy to share? Or maybe a quick 12 minute total body workout for people on-the-go?
Or maybe you know a little secret to help with motivation and accountability.
Be unique, fresh and work the angles.
3. Offer ideas for visuals.
TV (and print) are visual mediums. Producers usually want to show the audience something rather than just telling them something – it just makes a better story.
Last year when we launched our Chino Hills Bootcamp, we pitched the idea of a free Saturday morning bootcamp for local residents. The local paper loved the idea and was out the next Saturday with a reporter and photographer.
To help them write a better story I brought two visual aids with me – a pound of muscle and a pound of fat. As I held them up and explained to a group of thirty- some people how muscle uses so much more energy than fat I noticed the photographer taking pictures.
Needless to say, of all the pictures taken that day, those were the only ones used in the article they wrote about our bootcamp.
4. Write a tailored one-page pitch that sells the show idea to the producers.
You’ll increase your odds of getting booked by giving producers a compelling one-page pitch letter that immediately sells them on your show idea.
Think of it as a sales letter going to the media where you’re selling yourself.
Be sure to keep your pitch letter short and to the point because media folks don’t have a lot of time. And if at all possible try to meet them face-to-face.
So, what’s stopping you from getting on TV?
Take a risk, get out of your comfort zone and do it. After all it’s a new year and there’s no better time than right now to commit to growing your personal training business.